CoolSculpting April Fool's Day
Description
Did you hear about the spa in the hinterlands of Western Canada where specially bred and trained Moose actually massage the stubborn fat right out of your body? That was our April Fool’s joke. It started with a tv spot that romanced the experience of lymphatic drainage via Moose. Viewers were directed to a dedicated site. Once there, they were encouraged to click around and then were routed to the CoolSculpting site and the joke was explained.
Role
ACD/Copywriter
For
CoolSculpting
Type
Online/Webpage/FB