Traveling At The Speed Of Hertz
Description
Although Hertz was top of mind in the car rental world, it was still perceived as the most expensive. Working closely with the CEO and VP of Global Innovation, we helped introduce proprietary technologies focusing on speed and efficiency. By making the entire rental car experience faster and less stressful, customers now had a value-added reason to rent Hertz. The result? Global rentals saw an increase, and Hertz was honored with 20 best-in-class travel industry awards reaffirming itself as best in the business.
http://ir.hertz.com/2015-12-08-Hertz-Recognized-as-Best-Car-Rental-Company-in-the-World
The re-brand included TV, online content, POS displays, and product naming.
Role
Writer/Creative Director
Type
TV